b a c k.” While they both were intended to be the lead singles to The Fall Off, it was revealed days before The Off-Season’s release that the latter would appear on the LP, therefore making “t h e. Cole released Lewis Street, a two-track release that included “Lion King on Ice” and “t h e. The artwork for “Album of the Year” also contained references to The Off-Season.Ĭole continued to tease the album on November 9, 2018, when he created a Spotify playlist called “Where the fuck is The Off Season,” which, at the time, included many of his 2018 features and a few solo songs (it has been constantly updated). The beginning of the “Album of the Year” music video references The Off-Season: The Off Season coming soon… All roads lead to The Fall Off In both the SoundCloud and music video description, Cole writes: Its release doubled as the announcement of the LP. On August 7, 2018, Cole released a freestyle titled “Album of the Year,” as a promotional single for the album. The LP is named after the common sports term, “off-season,” during which an athlete has a break from the regular season but is still honing their skills and improving their game. Cole’s sixth studio album and his first release of 2021. The main goal of the album was, in Cole’s words, “to humanize the people that have been villainized in the media.The Off-Season is J. The perspective is refreshingly human, letting us see the person McMilan was and how he got caught up in a life of crime. The album gives a voice to an often voiceless member of society: a young black felon. Cole describes the “cyclical nature of doing time” in prison and emphasizes that McMilan’s story is tragic, but all too common in the black community: “This perspective is a real one, another lost ‘Ville son/ I dedicate these words to you and all the other children/affected by the mass incarceration in this nation/That sent your pops to prison when he needed education.” Through the lyrics, “at a glance I’m a failure,/ addicted to pushing paraphernalia/But Daddy had dreams once, my eyes had a gleam once/Innocence disappeared by the age of eight years/My Pops shot up, drug-related, mama addicted/ so Granny raised me in the projects where thugs was hanging” demonstrate the difficult childhood McMilan endured and what his surroundings were. However, Cole highlights the other dimensions of his late friend’s life that led him to sell drugs at the age of 13. Cole, through the voice of McMilan, raps about the struggle to find employment as a convicted felon and his regret over living a life of crime. after he is released from prison, and it is directed to his daughter Nina. The song “4 Your Eyez Only” is in some parts from the viewpoint of James McMillan Jr. Cole raps from his own perspective and parallels it with the perspective of his late friend, who grew up on the streets. The concept of the album is that it is for the eyes of James McMilan’s daughter so that she can understand her father’s life after he is gone. In the album, Cole discusses violence in the black community, mass incarceration, fatherhood, and marriage, among other themes.
“4 Your Eyez Only” is about the death of Cole’s childhood friend, named James McMillan Jr., who died at the age of 22. He uses his wide platform to speak on important social issues like racism and personal struggles, such as growing up without his father present.
His most recent album, “4 Your Eyez Only” was released on December 9, 2016, and it went platinum after four months, meaning he reached 1 million in combined digital and physical sales. Cole, is a popular rapper whose message transcends common tropes in mainstream rap music like getting money, women, and fame.